Describe a family business Исполнитель

Describe a family business

You should say:

What kind of business?

How do you come to know it?

What kind of clients it targets?

Why it is successful?

Sample:

I'd like to talk about a family business selling a full range of clothes. It's the

one runby the family of my brother-in-law's, and I got to know it after my sister

was engaged to her husband. Their shops are those in small cities and towns

where people care more about the quality and price of clothes, rather than the

brand. Mother of my brother-in-law's, together with her family started to open

retail-chain selling clothes in Xi'an about fifteen years ago. His mother was

responsible for selecting and purchasing clothes from the wholesale merchants', and his father was in charge of selling and other affairs. The

competition was not so fierce at that time, and they did well in running their

first two shops. Then they succeeded in persuading their relatives in

investing in them, and more than twenty shops are in running. Family

members, especially the young generation, the peers of my brother-in-law,

gradually take up the business.

I had a visit to one shop of theirs, which is about 100 square meters, with four

sections selling clothes for children, male, female and the old respectively.

My brother-in-law told me the success of their business is that they are strict

with the quality of clothes from very beginning which won them loads of

customers who are regular customers, and that with so many chains available,

people trust in their clothes. Because of the increasing competition and the

huge influence of the e-business, however, their business is not so

successful as before. My brother-in-law has started a shop online which is not

bad, which I think highly of.

Sample2

I will talk about the Zhejiang Semir Garment Company, a family business, set

up by Qiu Guanghe eighteen years ago in the city of Wenzhou. In 1996, Qiu

Guanghe convinced his son, who was then working in a bank, to open a

clothing firm with him. The company mainly markets causal clothing,

ornaments for clothes decoration, and leatherware, such as belts for men and

bags for women. Teenagers and adults below 35 years old can buy their

year-roundclothes there. I think his business was successful for his special

idea for running. He was an electronic producer who had much experience in

marketing, however, he did not won any manufactory. He then came up with

the idea of relying on clothing factories to make clothes, while his own

company in charge of making design and marketing. What’s more, they

succeeded in opening retail chains in cities around the China in the next few

years by taking in cooperative partners. The brand was then made known.

It's my favourite brand. I got my first coat of the brand when I was fourteen

years old. That day, my Mum and I went to the shopping center in the city to

buy me a few clothes for mybirthday. With the help of a sale girl in the Semir

shop, I put on the coat, which suited me well.It cost Mum 280 RMB, which was

not a small sum of money at that time. I was hesitated at firstas it’s too

expensive, but Mum said the clothes were of high quality, as she was told by

hercolleagues. The fact proves the saying, as the coat is still in shape and its

color fades slightlyafter my six-year wearing. Many of my friends are also

fans of the clothing brand. There was atime when we bought different kinds of

clothes in the shop and exchanged our clothes forwearing. It’s such an

interesting experience.

Sample3

I’d like to talk about the family business of my friend’s, Li’s. The business, mainly manufacturing and marketing cement, was set up forty years ago by

Li's grandpa, starting as an agency. The business is successful for that it

targets on the building materials which is in great need of the society.

Besides, it has gradually made a range of products except for its original one,

and a number of improvements have been achieved.

On the very beginning, his grandpa’s business was in charge of

communicating cementmanufacturers and construction firms. At that time, the

country was under rapid development aswell as the urban sprawl, and there

was a great demand of cement in building factories and‘resident lots. The

business, therefore, was prosperous; however, his grandpa didn’t have his

own factory to produce cement, for the lack of adequate fund. Then twenty

years ago when Li’sfather took over the company, the first measure that he

took was to invest in the building of hisown plant. By doing that, more profit

was made and the business was more independent, for thebusiness no longer

had to rely on other producers. Step by step, several plants were

constructed,making it a well-known company in the local city. Li’s father then

decided to invest in steelproducing and established good business relations

with several steel factories. In addition, thecompany enjoys a good reputation

through his father's effort. His father purchased a buildingfor housing the

workers in the company; the longer an employee works for the company,

thebetter pay and treatment he gets.

Li is expected to take up the business in ten years and he’s working hard in

management. I am hopeful that he will make it better